Digital Marketer at Mshel Homes Ltd
Job Role
A Digital Marketer is responsible for developing, implementing, and managing digital marketing campaigns to promote products, services, or brands across various online platforms
This role requires a deep understanding of digital marketing channels, analytics, and trends to drive engagement, increase brand awareness, and generate leads or sales.
Digital Strategy Development:
- Develop comprehensive digital marketing strategies aligned with business objectives, target audience demographics, and market trends.
- Identify key performance indicators (KPIs) and metrics to measure the effectiveness of digital campaigns and initiatives.
Content Creation and Management:
- Create and curate engaging content for digital platforms, including websites, blogs, social media channels, email campaigns, and online advertisements.
- Optimize content for search engines (SEO) and user experience (UX) to improve visibility, traffic, and conversion rates.
- Social Media Management:
- Manage and maintain presence on social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Develop and execute social media campaigns, including content calendar creation, scheduling, monitoring, and engagement.
Email Marketing:
- Plan and execute email marketing campaigns to nurture leads, drive conversions, and maintain customer relationships.
- Segment email lists based on audience demographics, behaviors, and preferences to deliver personalized and targeted messaging.
Paid Advertising:
- Manage paid advertising campaigns across various digital channels, such as Google Ads, Facebook Ads, LinkedIn Ads, and display networks.
- Monitor ad performance, optimize targeting, bidding strategies, and budgets to maximize return on investment (ROI) and achieve campaign objectives.
Analytics and Reporting:
- Monitor and analyze key performance metrics, campaign data, and digital analytics to track progress, identify trends, and make data-driven decisions.
- Generate regular reports and insights to stakeholders, highlighting successes, areas for improvement, and optimization opportunities.
Website Optimization:
- Collaborate with web developers and designers to optimize website performance, user experience (UX), and conversion rates through A/B testing, landing page optimization, and user journey analysis.
- Implement best practices for website SEO, including keyword research, on-page optimization, and link building strategies.
Market Research and Competitive Analysis:
- Conduct market research, competitor analysis, and audience segmentation to identify opportunities, trends, and consumer insights.
- Stay informed about industry developments, emerging technologies, and digital marketing trends to maintain a competitive edge.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
- Proven experience in digital marketing, with a strong understanding of digital channels, tools, and best practices.
- Proficiency in digital marketing platforms and tools, including but not limited to Google Analytics, Google Ads, Facebook Business Manager, email marketing software, and content management systems (CMS).
- Excellent written and verbal communication skills, with the ability to create compelling content and messaging tailored to different audiences and platforms.
- Analytical mindset with the ability to interpret data, draw insights, and make informed decisions to optimize campaign performance.
- Creative thinking and problem-solving abilities, with a focus on innovation, experimentation, and continuous improvement.
- Strong project management skills, with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Team player with the ability to collaborate effectively with cross-functional teams, stakeholders, and external partners.
About Mshel Homes Ltd
Since the establishment of MSHEL HOMES LIMITED, we have bridged the gap in addressing the need of owning a house in Nigeria, by delivering apartments of good quality at affordable prices, thereby giving you the best value for your money. Our objective has always been to offer a wide variety of housing types, in order to accommodate a good number of clients from medium to high-income earners in Abuja and Nigeria at large.
Job Details:
| Contract Type: | Full Time |
| Experience Required: | 4 years |
| Education Level: | BA/BSc/HND |
| Gender: | Female and Male |
| Age: | N/A |
| Number of vacancies: | N/A |
| Salary: | N/A |
| Job Field: | Media / Advertising / Branding , Sales / Marketing / Retail / Business Development |
| Location: | Abuja |
Method of Application
Interested and qualified candidates should forward their CV to: mshelrecruitment@gmail.com using the position as subject of email.