Job

Paid Media Specialist at Project Growth

Key Responsibilities:

Trade Desk Management: Oversee operations on trade desks, ensuring efficient execution of digital advertising campaigns.
Omnichannel Paid Media Strategies: Develop and implement paid media strategies across multiple channels to maximize ad reach and impact.
Budget Management: Manage a minimum of $20K in monthly ad spend, allocating resources effectively to achieve campaign objectives.
Competitor Research: Conduct thorough research and analysis of competitors’ advertising strategies to identify opportunities and threats.
Ad Performance Analysis: Regularly analyze ad performance data, making informed decisions to pivot strategies as needed for optimization.
Collaboration and Communication: Work closely with the marketing team and external partners, sharing insights and strategies to ensure cohesive campaign execution.

What Success Looks Like:

Strategic Impact: Your work significantly increases campaign efficiency and effectiveness, as evidenced by performance metrics and ROI.
Budget Mastery: Demonstrated ability to manage and optimize substantial ad budgets, leading to measurable success in campaign goals.
Informed Decision-Making: Your competitor research and ad performance analysis inform strategic pivots that enhance overall campaign results.
Effective Collaboration: Your excellent communication skills facilitate productive collaboration within the team and with external partners.

Qualifications:

Proven experience as a Media Buyer and Strategist, with hands-on experience managing trade desks.
Strong background in omnichannel paid media campaigns, with a history of handling significant ad budgets.
Expertise in competitor research, ad performance analysis, and strategic adaptation to optimize campaign results.
Excellent spoken English and comprehensive marketing knowledge to effectively communicate strategies and insights.
Ability to work collaboratively in a fast-paced environment, driving forward multiple campaigns simultaneously.