Job

Social Media Strategist at TATAgency Limited

Job Description

As a Social Media Strategist, you will be responsible for managing all social media channels, creating engaging content, and driving brand awareness and engagement across various platforms.

Responsibilities

Develop and implement a comprehensive social media strategy to increase brand visibility, engagement, and conversion.
Manage and oversee all social media accounts, including Facebook, Instagram, Twitter, TikTok, Threads, LinkedIn, and YouTube.
Create and publish engaging content, including text, image, and video posts, that aligns with brand identity and resonates with our target audience.
Monitor social media channels for comments, messages, and mentions, and respond to inquiries and engage with followers in a timely and professional manner.
Analyze social media metrics and performance data to track the effectiveness of campaigns and identify areas for improvement.
Collaborate with cross-functional teams, including marketing, sales, and product development, to align social media efforts with overall business objectives.
Stay up-to-date with industry trends, best practices, and emerging technologies in social media marketing.

Qualifications

Bachelor’s Degree in Marketing, Mass Communication or any related field.
Proven experience as a Social Media Manager or similar role, with a track record of successfully managing social media accounts and campaigns.
Proficiency in social media management tools, analytics platforms, and scheduling software.
Excellent written and verbal communication skills, with a keen eye for detail and creativity.
Strong understanding of social media trends, algorithms, and best practices.
Ability to multitask, prioritize, and meet tight deadlines in a fast-paced environment.
Experience with graphic design and video editing software is a plus.