Trade Marketing Manager at New Age Mobile Concepts Limited
JOB OBJECTIVES
Develop and implement marketing strategies to promote our products to and provide support for retailers, wholesalers, and distributors. This includes creating trade marketing plans, conducting market research, analyzing sales data, and collaborating with the sales team to optimize brand performance and grow market share. Understand consumer behavior and market trends to effectively target and engage with trade customers, maximize product/brand visibility and availability in retail outlets and distribution channels.
JOB FUNCTIONS
- Developing and implementing trade marketing strategies to drive sales
- Executing effective trade promotional campaigns and reporting periodically on results and insights
- Coordinating on-boarding and retention efforts (training, support, and incentives) for trade customers; wholesalers, retailers and distributors
- Analyzing market trends and competitor activities to identify trade opportunities.
- Building and maintaining relationships with key stakeholders and external partners
- Monitoring and evaluating the success of trade marketing initiatives
- Coordinating visual merchandising for POS and retail outlets
- Coaching and supporting the sales teams to execute trade initiatives
- Expanding sales opportunities across general and modern trade channels
- Managing the trade marketing budget and allocating the Advertising & Promotion (A&P) budget across relevant channels and tactics
- Increasing ROI, market share and profitability for all products
- Maintaining solid business relationship with key accounts
REQUIREMENTS
- Bachelor’s or Master’s degree in business management, economics, marketing or related field
- 3 – 5 Years proven experience in trade marketing or a similar role.
- Proficiency in Microsoft Office and marketing software.
- Strong knowledge of retail industry in Nigeria
- Experience in collating and analyzing large amounts of data
- Strong project management skills
- Certifications in Marketing, Sales, Trade Promotion Management and Retail Category Management
SKILLS
- Strong analytical skills to analyze market trends and competitor activities.
- Excellent communication skills to build relationships with partners and stakeholders.
- Strategic thinking to develop effective marketing plans and campaigns.
- Negotiation skills to secure profitable deals and partnerships
- Attention to detail to ensure accurate implementation of marketing strategies.
- Creativity and innovation
KPI’S
- % Increase in brand Awareness and recognition
- ROI for trade marketing campaigns
- % increase in market share and trade customer retention rates
- Quality of visual merchandising, POS and trade marketing materials
- Speed and accuracy of decisions
- Quality and sustainability of the relationship between the brand, trade channels and products.
- Better control of sales team and trade support initiatives
- Broader control over stock
About New Age Mobile Concepts Limited
Mobile Concepts Ltd. was incorporated on August 1, 2008. is a brand for mobile phone charger. We offer not just phone chargers, but a brand that is known with innovation, consistency, panache; adopting modern and world-class technology that fits the users’ fashion and convenience. For several years, we have been Nigeria’s foremost dealer in Mobile Phone Chargers. is a highly customer-centric company, obsessed with finding innovative ways to improve every customer’s experience. This is built upon our easy-to-use products, skilled Customer Service Personnel and Sales Ambassadors. Thank you for taking time to know us better. If you have any questions, please email us at info@newagecharger.com OUR MISSION To provide clients with innovative and striking phone accessories, of top quality, fostered by brilliant minds at the right prices. OUR VISION To build a world class brand with its product in every home as we ensure customer satisfaction through innovation, quality, superior customer care service and rapid delivery.
Job Details:
| Contract Type: | Full Time |
| Experience Required: | 3 – 5 years |
| Education Level: | BA/BSc/HND, MBA/MSc/MA |
| Gender: | Not Specification |
| Age: | N/A |
| Number of vacancies: | N/A |
| Salary: | N/A |
| Job Field: | Sales / Marketing / Retail / Business Development |
| Location: | Lagos |
Method of Application
Interested and qualified candidates should forward their CV to: hr@newage-mobile.com using the position as subject of email.